Haunted Circus
October 1, 2024
Strategy
Collaboration
Design
Print + Digital
Client
Ohio University Housing & Residence Life
Method
Adobe Illustrator
An event on the Calander of University Events (CUE) to promote the event.
An 8.5x11 Flyer printed and distributed around Ohio University's campus.
CHALLENGE:
Balancing the presentation of information with an eye catching design
This project aimed to unify the event’s visual presence across digital and print platforms. Designs emphasized clarity and brevity of information while ensuring each piece remained visually engaging. Hierarchy, spacing, and typographic emphasis were used to guide viewers’ attention to key details without overwhelming them.
A digital screen which was displayed on TV's throughout the university and inside residence halls to promote the event.
An instagram post made on Ohio University Housing and Residence Life's page to promote the event @Ohio_Housing.
APPROACH:
Event Branding and Layout Design
A consistent system of typography, color, and illustration tied all promotional materials together, from posters to web graphics. Large typographic forms and a high-contrast orange-and-black palette reinforced the “haunted circus” theme, while vector illustrations framed content and directed attention to essential details. Layout adaptations for digital and print maintained balance through careful use of spacing, alignment, and repetition, ensuring readability and visual impact across formats.
